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How it Started

Not too long ago, two separate companies set out on a single shared mission: to change field work for good. After FORM began its journey in 2001, GoSpotCheck was founded in 2011—and the rest is history. Over a decade later, the two trailblazers decided to join forces and create the world’s first digital assistant for the frontline. Follow the timeline below to see how far we’ve come.

2001

Our founders built FORM on one defining principal: to be of service. They worked to create an enterprise platform that could simplify the lives of teams in the field—and teams in the office.

2003

We built Key Survey, a configurable survey platform for streamlining company-wide feedback.

2005

We opened our first FORM office in the United Kingdom.

2009

We moved into the form and business process space with the launch of worldapp.com.

2012

The FORM mobile app was launched to all customers.

2013

Our mobile data collection platform for frontline teams hits the ground running—and we haven’t looked back since.

2014

We signed Fannie Mae as a customer.

2015

The 1,000,000th FORM account was created.

2018

We signed Wendy’s as a customer.

2019

FORM is acquired by Diversis Capital—experts in the consumer goods, retail & hospitality, facilities and logistics space—on a mission to drive growth and value for FORM’s customers.

2011

Our co-founders Matt Talbot, Samantha Holloway, and Joey Alfano completed the Techstars accelerator program in Boulder, Colorado, before officially founding GoSpotCheck, aiming to completely change the game for field management software.

2013

We signed Panera Bread as a customer to drive execution in bakery operations.

2014

We signed PepsiCo as a customer to support field sales teams across the country.

2015

GoSpotCheck opened its doors in downtown Denver, Colorado.

2015

We launched Advanced Reporting to give customers real-time actionable insights to improve operations and field sales.

2016

We launched PhotoWorks (originally called “Photo Album”) to give customers better ways to validate execution in the field with the world’s top photo workplace for teams.

2019

GoSpotCheck built the world’s only fully-integrated task management and image recognition platform, with the fastest and most accurate machine learning and computer vision solution in the market.

2020

GoSpotCheck is acquired by Diversis Capital to complement its FORM product offering and give customers all new ways to activate teams in the field on mobile.

2021

GoSpotCheck passed 1.4 billion mission responses and 100,000,000 corporate missions completed from the field.

How it’s Going

2020

FORM joined forces with GoSpotCheck, the leading mobile task management software for the frontline, with state-of-the-art image recognition technology.

2021

June

We acquired Rodio’s frontline communication technology (think: Slack for field teams) to connect field teams with teammates, leaders, and corporate directives on mobile.

July

We acquired ShelfWise, the leading image recognition platform for smarter retail execution for shelf and display, enabling audits on more display types than any solution on the market.

August

We unveiled a unified FORM brand in our journey to create the world’s first Digital Assistant for the Frontline.

2022

April

We announced our partnership with Customer Impact, a leading mobile third-party workforce for retail execution. Together, we pair the most experienced retail team with the award-winning GoSpotCheck by FORM app to give brands faster, easier ways to get full-market coverage and beat competitors in real-time.

May

We expanded our Image Recognition AI capabilities to include wine menu and back bar, creating the ultimate mobile solution for beverage brands to drive shelf share and sales both on- and off-premise.

Our Values

Customer Focus

We’re a strategic partner with a commitment to quality, product improvement, and value delivery. We always aim to be of service and advocate relentlessly for our customers in every arena.

Accountability

We step up and own it whenever the opportunity requires, and we do what we say we’re going to do—for our customers and for our teammates. We learn from our failures and mistakes, and we celebrate and share in our successes.